Cokes cost a dime for the classy, curvy bottle I considered just the right size. Fountain cokes at lunch counters were even better! There was no caffeine-free Coke, no Diet Coke, no Cherry Coke, no canned Coke, no Coke Zero. Not even Coke Classic. Or rather, ALL there was was Coke Classic!
Andy Warhol helped contribute to the concept of Coke as part of pop culture when he used the bottles in his art the way he had previously used soup cans.