No stranger to pop culture-related covers, the weekly TIME Magazine surprisingly offered little of that sort of nonsense in '66. In fact, the only covers featuring anything that might be termed "Pop" at all are seen here. Interesting to note that every cover is art rather than photography. Lauren Bacall, Julia Child, Walter Cronkite, Ronald Reagan (just then being seen as serious regarding his political ambitions), Julie Andrews and Sir Rudolf Bing. And then there was the controversial cover that in a way made TIME itself part of the pop culture of 1966. The one at the very bottom.
It was at this time that TIME was getting overshadowed, in impact if not in circulation, by NEWSWEEK.
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